Future UX Trends to be Adopted for Your Business
Every passing year brings in a wide array of challenges, talking points, and User Experience (UX) trends. With the rise in demand for UX researcher role, the importance of data-driven UX has also increased. After the European Union’s GDPR regulations, privacy by design and DesignOps gained the limelight.
1. UX Will Continue to Drive Your Business
It is globally acknowledged that business success is driven by UX and it will continue to do so in 2019. Also, a number of attempts were made to measure a good design’s business value.
In 2019, the UX trend has started to change a bit more. All these days, UX designers/strategists were focusing on making businesses understand the crucial value delivered by UX. Designers have started to look into the pain points of businesses and not just for users alone.
Along with creativity, designers are now required to make informed decisions based on the data available. This helps to measure and optimize the effectiveness of the process that makes sense to the business.
2. Storytelling Gives a Character to your Business
When we put ourselves in the shoes of a customer, good UX is no longer considered a unique selling point. More than a luxury, a good and strong UX has become a basic necessity. We, as users, have evolved ourselves to a stage where we replace a product having poor usability in no time.
More than delivering a satisfactory user experience to the users, UX trends have reached a position where it can focus on delivering memorable user experience. Brands are leveraging UX for storytelling and thus differentiating themselves from their competition.
Researchers have found a pattern in human behavior. According to that, humans get delighted when listening to a story and are more likely to remember the message the story has to convey. It applies to products and services also.
Rather than guiding the users through the product via various anchor points, start building connections and cook some stories up to make it a memorable journey for your users. In the forthcoming year, UX designers are more likely to adopt storytelling to experiences and products that consumers can relate to on a deeper level.
3. The Voice UI Obsession
With an increase in the population of AI and voice assistants, voice search has become the talk of the town. Deloitte Global says the smart speaker industry will be worth 7 billion USD in 2019. When compared to 2018, the number has grown by 63%.
Presently, Alexa and Google Home devices are dominating the voice search industry. These devices are predominantly used to perform activities such as playing music, checking the weather, etc. When the market for smart speaker continues to grow, then the voice-first devices have to be more productive and resourceful beyond these basic functionalities. To make this possible, the industry must look out for designers who can build useful, user-friendly voice applications and thus take voice experience to the next level.
When designers get ready to hone their skills for voice search and design, they should also have an eye on privacy and security related issues. Whenever there is a rise in new technology, there come new challenges too.
4. Device-Agnostic Experiences
DesignOps is the new answer to responsive design, and the device-agnostic design is taking seamless user experience a step ahead.
With the recent trend in masses adopting wearables and voice assistants, it’s not wise to focus on mobile and desktop designs only.The UX designer’s approach is changing, and going forward, designers have to keep the user’s journey in the mind and not only the resolutions of the devices being used.
As a result, a frictionless user journey is designed on all the devices such as laptops, smartphones, and a smart speaker. To design your user journey easily and comfortably, you can leverage device-agnostic designs. It is both adaptable and dynamic.
Focusing on device-agnostic experiences across various devices will help you deliver seamless UX and keep yourself ahead of the competition. Much like storytelling, brands who focus on UX trends such as voice UI will set themselves apart in the coming years. Thus, designers will need to adapt their approach in step with the direction the industry is taking.
TechAffinity’s designers are profound to develop a memorable UX that is effective with voice search and also communicate effectively with the users. Get in touch with us to develop a better UX for your website, web apps and mobile apps by sending an email to firstname.lastname@example.org.
Originally published at https://techaffinity.com on June 3, 2019.