Why Magento is One of the Best ECommerce Platforms (Part 1)

Magento, the open-source PHP-based eCommerce platform, is one of the most popular content management systems ( CMS ) for eCommerce in the market.

“ Magento is ranked the second most used popular eCommerce platform globally. It is used by more than 250,000 merchants worldwide as their eCommerce platform.” -

What really makes Magento so unique in the eCommerce industry?

It stands out because it has useful features, user-friendly interface, and a strong community that drives forward the eCommerce platform.

How has Magento been able to remain relevant and evolve all these years? Here are the top 6 reasons why Magento is still one of the best eCommerce platforms in 2020.

1. Open-Source

One of the main reasons for Magento’s success is that it is open-source. So, any web developer can use it to customize their website according to their convenience. There are 3 different editions of Magento — The Magento Community Edition, the Enterprise Edition and Magento Go.

The most popular among these is the Magento Community Edition and is completely free. You can install and use any version of this Magento edition as per your requirement.

Magento modules are also important additions to your online eCommerce stores. There are a large number of such modules available in the Magento marketplace. You can fasten the pace of your online store and further promote eCommerce websites with the help of features provided by these modules. You can choose the ones that are useful for your website and monitor progress.

Being open-source, Magento has significant advantages over its competitor eCommerce platforms. It is readily adaptable and hence can be changed as per the project requirements. By using open-source tools, you can ensure robust performance as well as improved security for vendors and developers.

2. The Magento Community

The Magento community makes you feel at home right from the beginning. It has an incredible worldwide presence, which plays an active role in keeping Magento on top of other eCommerce platforms.

The key thing working for the community is that everyone works together with the goal of making Magento better. If a developer is facing an issue, the community offers support by providing guidance and at times fixing the particular issue. It is also an up-to-date, safe, reliable and speedy platform.

3. Designed to be an eCommerce platform

Magento has been developed specifically for building eCommerce websites. It has a rich set of eCommerce capabilities built into its system. It has also grown significantly over the years and a lot of features have been integrated into it.

Hence, Magento powered eCommerce platform offers a memorable experience to everyone. It is a platform that ensures the needs of the developer, vendor and end-user are met due to its extensible capabilities. This has made Magento a great platform to build your eCommerce business.

4. Mobile eCommerce

It is important to cater to the demands of the global customer who is using the smartphone more than ever to make online purchases.

According to a report by Statista, mCommerce is expected to make up 53.9% of all retail eCommerce sales in the U.S. by 2021. The share of mobile devices in global transactions set to exceed all other devices. Also, Magento has HTML capabilities and it will help with responsive design, helping the web store render well across devices.

Some of the other key features that Magento offers include image scaling, gesture controls, and AV capabilities.

5. Integration with Third-Party Components

Third-party extensions and plugins are great tools which save so much time for the site admins and developers. Magento offers unlimited options when it comes to free integration of third-party services. This considerably reduces the burden on the development and deployment teams.

The major highlight of these components is they are free to use. Using Magento’s extensible API, you can connect to any application or plugin of your choice without any problem.

Be it any payment gateway, analytics tool, shipping or tracking system, all you need to do is to identify and integrate it into your Magento eCommerce store.

6. Customization Options

There are design conventions for every industry when it comes to an eCommerce store. Similarly there are other challenges due to parameters such as billing and delivery requirements, customer support requirements, etc.

Magento is one of the highly customizable eCommerce platforms. It allows you to develop incredible front-end user experiences and back-end adjustments according to the needs of your online store. You can edit the layout, add a new theme, change template or even add styles of your choice. At the same time, back-end refinements can also be ensured by modifying existing code, rewriting new code, and more.

Final Thoughts

Magento continues to gain a lot of support from the developers and vendors as it is regarded as an advanced eCommerce platform.The developers’ community love the flexibility of the platform since it can be adjusted according to the needs. The vendors love the wide variety of features and functionalities it offers, that gives them a competitive advantage over their competition.

The tools available ease out a lot of problems such as inventory management, multitasking, online transactions, coupon management, etc. Magento also offers multitasking, high performance, and scalability. At TechAffinity, our expert team of developers have hands-on experience in providing eCommerce development services. In case of queries, feel free to email us at media@techaffinity.com or you can schedule a meeting.

Originally published at https://techaffinity.com on May 6, 2020.